Africa Travel Specialist

You’ve long looked to us, your trusted travel specialists, to take you to the far-flung corners of Africa. Since the pandemic became our ‘new normal’, our up-to-date insights on shifting safety protocols have helped you stay informed. Keeping your travel stress-free is our top priority, and if you don’t rely on us yet, now is the time to start.

Regardless of where you travel, there are many reasons to rely on a destination travel specialist over a generic travel agency when it comes to booking your dream vacation. Here are 10 reasons why using a travel specialist when booking a trip to Africa is more important than ever before, especially after a long year of staying close to home.

1. We are human

Ever sat on hold only to be redirected to five other people before realizing that you still don’t know the answer? With Wild Rainbow African Safaris, you communicate with someone familiar – a real person – and not an automated booking system. We have your best interests at heart.

2. You trust someone to safeguard your financial future—why not your travel future?

We form an integral part in your long-term plans, stretching your dollars whilst maintaining the quality of the travel experience. Trips are often booked more than 12 months in advance, and you need to know that we are looking after your financial investment.

We also form relationships with our suppliers, negotiating special rates that you will not have access to if you book directly with them.

3. We save you time.

Your time is valuable, and you shouldn’t have to spend it searching for the right safari. We do that for you. We match you with the destination(s) that you want and help you define what it is you want to get out of your travel experience.

4. We stay informed so you don’t have to.

It’s almost impossible to ask all the right questions. Our job is to make sure you understand exactly what to expect traveling to Africa, especially in a post-COVID world. We help you break through assumptions about what you’ll encounter so that the trip runs smoothly. We address the details to get things done that you may not even know needs to be done.

We also stay up to date on the latest trends and are aware of new lodges opening or temporarily closing. We read travel news daily – filtering huge amounts of information down to what is pertinent for you.

5. We make the impossible possible! 

Africa is a land of possibility so the word ‘impossible’ is not in our dictionary. We move and defer your bookings incurring little or no cost to you because we value our relationships with both you and our service providers.

Through sheer tenacity, we organize the impossible behind the scenes. From refunds to specialized excursions, we are in your corner to make sure that your travel experience is seamless and unforgettable.

6. We give back.

Giving back is something deeply ingrained in the culture of Wild Rainbow African Safaris.

“We participate in local, sustainable projects as an expression of gratitude to our host country and as a way to balance the impact of Tourism,” says WRAS owner, Jody Cole. “We give back to create a feeling of good will between our guests and the people we interact with during our stay in Africa.”

Wild Rainbow African Safaris gives back by visiting specific organizations during our safaris, by participating directly in their causes, and through cash and in-kind donations.

This also benefits you – the client. By educating you on causes we care about and teaching you how to be a more mindful consumer, we provide you the opportunity to focus on using your travel experience for good.

7. We have the best tools at our disposal

We know about health and safety protocols for each destination. Our tourism newsletters and partners are in constant contact with updates, changes in safety regulations, and reassurance of care for our guests. As a result of having ongoing personal relationships with our tourism partners, we can inspire our guests to confidently explore Africa again.

8. ICE – In case of emergencies

Things happen, and whether or not you believe in climate change, unforeseen weather events have become commonplace, widespread and unpredictable. Sooner or later Mother Nature will upset your plans.

There are also plenty of global non-weather events that may disrupt travel, from civil unrest to volcanic eruptions, disease outbreaks, massive wildfires or labour strikes. We are available 24 hours a day, 7 days a week, 365 days a year to make sure you can get yourself out of an unforeseen situation as hassle free as possible. We provide you with a safety net.

9. Because travel looks entirely different now

It’s about more than just masks and sanitizing. In the wake of COVID, people want to enjoy slower travel and more time in fewer places with safety in mind. We understand this. We still want you to have the best possible experience by making sure all precautions are in place for you to have a worry-free and memorable vacation.

10. Because we are awesome!

Travel specialists are some of the most well-rounded, funny, personable, and knowledgeable people you’ll meet. We come from different backgrounds and have a multitude of travel experiences under our belts. Most of us are in this industry because of our own perpetual state of Wanderlust. We get your need to explore. With this, we all have one thing in common: We are passionate about sharing Africa with you. Take advantage of our services.


by Lyndell Luyt

Journey Specialist

Wild Rainbow African Safaris